Goodbye and GOOD night!

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You’ve done your best with them: encouraged studying, budgeting, responsibility in social interactions and now, you’ve just sent them off on their first foray into adulthood. Millions of students head off for their introduction to dorm life this week.You’ve provided them with all of the necessities for their first try at life on their own: the mini-microwave and coffee machine, stylish new bedding to take away that dormitory institutional feel, their first set of dishes and utensils. All the creature comforts they could possibly need.

But what do they know about cleanliness? Sure, your home is your sanctuary, free of germs and the like that can cause harm. But what will their dorm room bring? According to a recent survey by the National Pest Management Association (NPMA), cases of bed bugs have increased by 35% over 2010 in college dorms.

“Teaching your children proper cleaning techniques when they first leave home is invaluable”, says Robert Kahn, President, Reliable Corporation. “It is these habits that they will take with them for the rest of their lives – into their dorm, their first apartment and one day, their home. The PRONTO P7 is a great place to start to tackle bed bug problems that they and their friends are dealing with. Now.”

Bed bugs feed on human blood while we sleep (hence the name?). They are highly resilient, being easily transported in suitcases and backpacks, and can take permanent residence in mattresses, box springs, folded sheets, walls, baseboards and so on.

The NPMA offers advice on what to look for when you move your not-so-little one into their dorm room. So, if the space has been checked out properly with no evidence of these pests, your scholar’s life can go on, right? Isn’t it better to be safe rather than sorry (remember, your child will visit home!)?

Steam treatment is a recommended method for eliminating bed bugs. In fact, even the City of Toronto, Public Health Department agrees, “steam kills all stages of bed bugs” without the use of chemicals. Sleeping on a surface that has been soaked in chemicals is not only unpleasant smelling but poses potential health hazards. Successful treatment depends on an Integrated Pest Management approach to bed bug control. This involves, steaming and vacuuming, laundering belongings, plus sealing areas and gaps where bed bugs can hide.

It is essential that the steam machine produces a dry ‘vapor’ steam at a minimum temperature of 120°F or 36°C to be effective in killing bed bugs and properly sanitizing all surfaces. So, once you’ve armed your scholar with a steam cleaner it’s easy to fill them in on the basics of removal. You can learn more here.

When picking-up all of their essentials for higher education and life on their own, why not start them on the right track. With such a massive number of steam cleaners on the market today, which one should you chose? Well, Reliable’s PRONTO P7 packs a powerful steam punch in a compact, easy-to-store, multi-purpose steam cleaner. Not only will it be integral in the removal of bed bugs, but it can be used to clean multiple surfaces like shelves, windows and countertops, as well as keep them looking crisp and put together when used on clothing. The perfect steam cleaner for their new dormitory life and your piece of mind.

RELIABLE SPONSORS QUILT OUT LOUD

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quilt-it-out

We are pleased to tell you that we have signed up to be a major sponsor of QNNtv.com’s new quilting and lifestyle show, Quilt Out Loud. For more information, read the press release in it’s entirety below:

Winterset, Iowa June 5, 2009 QNNtv.com presents a brand new concept in quilt industry infotainment with the creation of the genre-breaking, quilter’s lifestyle program, Quilt Out Loud!, featuring the talent of co-hosts Mark Lipinski, creator and editor of Mark Lipinski’s Quilter’s Home magazine and QNNtv.com President and author, Jodie Davis. Quilt Out Loud! will debut July 30, 2009 on QNNtv.com.

More than just a show about patchwork technique and humdrum banter, this fun, contemporary and edgy programming transcends the predictable infomercial feel of all other online shows. It speaks to the multifaceted quilter — a viewer with wide and varied interests. From gardening to cooking and home decor, Mark and Jodie tap into the inspiration quilters find for all of their passions in life, and connect the dots with quilting. Inspiration is everywhere, and that’s where Quilt Out Loud! goes.

No longer playing to a quilting stereotype which no longer exists, Quilt Out Loud! jolts the entire field of the current crop of often flat and uninteresting online quilting video-casts and broadcast programming. Sure Mark & Jodie interview quilters – but they dig deep into the celebrities’ lives to find out what makes them who they are. Mark & Jodie review products and books, and tell what they really feel.

This series, produced exclusively for QNNtv.com by Michelle Clark, producer of such shows as TLC’s Trading Spaces, brings a refreshing approach to a quilter’s online experience and quilt related programming. The show embraces the lifestyle of the new generation of quilters. It’s filled with humor, debate, surprises, inspiration, current events, pop-culture, product reviews, money saving tips, and most of all, FUN!

Join us in shaking up quilting as we Quilt Out Loud!

For more information about the show, Mark and Jodie, or to see a preview of Quilt Out Loud! visit www.QuiltOutLoud.com

WHY QUALITY MAY STILL MATTER

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against_throwayism

Against throwayism.

Once in a while it’s nice to know that I am not going entirely mad. In last Saturday’s Globe and Mail, Karen von Hahn wrote a wonderful article entitled “Purveyors of tat beware: Consumers are onto you”, celebrating the return to a consciousness for quality products in our society.

Why do I fear impending madness? Well, as one of the lone producers of high end (mostly Made in Europe) fabric care and steam cleaning products, our price points are sometimes two, three, four or even five times higher than the typical big box stores. Compare a home ironing board at one of the big box stores for $29.95 to our Made in Italy C60 (The Board™) for $149.00 and you’ll see what I mean. The Board™ is a thing of beauty though. We continue to make our ironing boards mostly by hand, and it has a solidness that is from another era. Still, for most people, the thought of spending that much for an ironing board when the alternatives are so cheap is an almost impossible hurtle.

But as Ms. Hahn writes, “we all grew up with the old adage that I am not rich enough to buy cheap”. Yes our version of an ironing board costs five times more, but it will probably last five times longer. Maybe even a lifetime.

There are times when I really believe there are only a handful of consumers left who appreciates quality. Of course we could produce a $29.95 ironing board as well. But honestly, why even bother? Ms. Hahn directs her readers to a Finnish design company called iittala, who’s website laments our “buy cheap” society in a doctrine they call “Against throwawayism“. It seems there are others out there that understand that “cheap” doesn’t always mean it costs less.

But this poses another good question, and that is, “how do you determine quality”. “Brand, Price”? Tricky stuff to be sure. I can’t say I really know the answer. Many of us have bought expensive items and been disappointed, I know I have.

The high level of marketing has made it almost impossible to know which brands to trust. As a manufacturer, I know we are only as good as our product quality. I hear of 10-20% returns for defective or deficient merchandise at mass retail and I shake my head in disbelief. I wonder if this can be sustainable Maybe the bigger question is should it be sustainable?